Last night, when I was at this event, I met a couple of people who are involved in helping start-ups turn ideas into reality. These were quite senior people, working for a large software vendor, one that makes it’s revenue mainly from licences.
One comment from a particular individual struck me. He was saying that he sees a lot of start-ups who have no IP, nothing at all they can protect. Nothing, in fact, that makes their idea valuable. “They are interesting ideas for a websites”, I think he said.
Never have I heard a more telling statement from the old school. The ones who think that building new technology – technology that can be protected with patents and then licensed – is the only way to build successful businesses.
Actually, you see this all the time in lots of industries. Banking went through this phase (and some banks are still doing it) of trying to protect their processes and products with patents some time ago. It didn’t really result in much.
Anyway, the point was, he said, a good idea has to be supported by something you can put a moat around. Otherwise, it’s not a good idea.
Apparently, he hasn’t noticed Facebook or LinkedIn. Neither have much defensible intellectual property in them. They’re just good websites.
Or Twitter. If that had any IP in it at all, I’d be surprised. Its a service that lets you record 140 characters! What do you need for that? A web server and a database?
What about Threadless? They make t-Shirts, with designs open-sourced from users. Apparently, quite successful thank you very much. OR MoonPig, who make greeting cards?
Or Mint? Just sold to Intuit for millions, and all they have is a user interface on top of the bank website scraping software from Yodlee. I suppose there could be some defensible IP in Yodlee, but how on earth does that justify the valuation of Mint?
These sites are all quite easily replicable. I think I could build myself a Twitter-thing in about 2 days using MS Access if I wanted. They are replicable, yet they are valuable.
In the end, a new idea doesn’t need a lot of patentable IP to be successful, it just needs users. Why is this fact not inherently obvious to everyone?
I kept my mouth shut, because when you are confronted with “licence thinking”, there’s really nothing you can do to convince anyone they’re wrong. With several decades of success behind them, its hard to argue with history.
So we then we went on to discussions of “business models”. The argument here, from the same individual, was that so many “nice web sites” didn’t have any clue how to monetise themselves. Apparently, this is a cardinal sin.
Firstly, I’d suggest that anyone that’s worked for a large corporate has no clue how to monetise anything. Big successful corporations got that way because of clever people at the start. Once the model is in place, the product developed, and the users recruited, what’s left? Yes, operations. Doing the same thing, day after day, following a template that someone else has defined. Most big software companies, populated with licence-thinkers, work that way.
I know, because I used to work for Microsoft. I loved working there, but everything is a template you just fill in within very narrow parameters of accountability.
But it seems to me the sin of failing to have a monetisation strategy is much less terrible when you have millions of users who like your “nice website” and use it regularly. Having millions of users is a high quality problem with lots of monetisation solutions available to it.
Having a website with no users, but a great monetisation strategy, on the other hand, is only nice for licence-thinkers who need to see the money before they can see the money.
The upshot of all this was I had an interesting conversation. But it illuminated the growing divide between those who were successful yesterday, and those likely to be so tomorrow.
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