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Posted at 05:46 AM | Permalink | Comments (3) | TrackBack (0)
A very clever man who worked at Microsoft once explained the problems with the Windows operating system to me like this:
Posted at 06:36 AM | Permalink | Comments (4) | TrackBack (0)
If you are doing something genuinely new, you can waste a lot of time tooling about trying to find someone with authority to say "Yes".
Posted at 11:45 AM | Permalink | Comments (1) | TrackBack (0)
1. There is no money. Organisations sometimes think you can get innovation without investment. They believe in an "innovation culture" where employees do new things as part of their day job. The reality is that innovative companies have creative employees and some kind of formal enablement. Enablement costs money. Companies that don't spend any (hoping that assigning a person or two to the innovation challenge will do), rarely do very much innovation.
Posted at 07:08 AM | Permalink | Comments (6) | TrackBack (0)
What follows is another excerpt from my forthcoming volume on the way the enterprise sale appears from the inside:
"Gone native” is generally hated by Sales Directors because their traditional tools of control: the pipeline, the contact reports, the CRM systems, and, ultimately the target, are all pretty much incidental to the gone-native. Gone-Natives do what is required in order to keep their jobs, but are concerned primarily with becoming as close as possible to being an employee of the customer.
What are the behaviours of a gone-native Account Director then? Here are some observations I’ve made watching some of the best and brightest I could find.
Firstly, they’ll hardly ever see the resources they get assigned to make sales as their key asset. In fact, if they get more sales people assigned to them, they are just as likely to refuse than accept. They know that customer will come to them for help in any appropriate situation, because they are trusted. There’s no need to shove propositions down the customer’s throats in order to get new business. The Gone-Native Account Director is more likely to request resources which are ordinarily paid-for. They’ll fight tooth and nail to get them, too, because their number one priority is serving their friends, not making money from them. The internal challenges they face in doing so is likely to be shared with the customer, too, and the customer will probably be extremely sympathetic, rather than just bored with all the machinations their Account Director is going through. Friends, after all, look after each other and try to support each other through difficult situations.
Another sign of gone-native is when there are overly familiar personal relationships that develop, quite outside the normal professional ones. For example, if your Account Director is invited over to the homes of customers for social reasons, its a pretty fair bet you’ve got a gone-native on your hands. I have never seen this happen - ever- with an Account Director who plays relationships in order to optimise economic returns. But it happens all the time with those who have a deep, and real, concern for their customer.
But the best sign of gone-native is when Account Directors start putting up walls inside your sales organisation to limit the amount of contact other sales resources have with their customer. There will be many excuses for this, but the real meat of the issue for the gone-native Account Director is that they’re embarrassed by the traditional sales approach. They have developed real, abiding friendships. They are doing genuine, partner-forming work. The last thing they need is for some senior person who focusses on economic returns banging around upsetting the applecart.
And upset it they will. It is so obvious to the customer when someone new shows up that has one thing on their mind: doing what they need to do to extract money. A gone native account director is right to be embarrassed. The fact that they allowed a genuine relationship to be abused by someone who has their own selfish interests at heart is mortifying.
Posted at 05:54 AM | Permalink | Comments (2) | TrackBack (0)
Posted at 06:59 AM | Permalink | Comments (0) | TrackBack (0)
There are really two kinds of people who do innovation jobs. Those who rock the boat, and those who don't.
Posted at 06:54 AM | Permalink | Comments (2) | TrackBack (0)
Unless your organisation already has a relationship with the buy-side, getting the first meeting with an organisation can be somewhat difficult. On the buy-side, everyone is deluged with requests for meetings, usually to such a degree that the only way to get any actual work done is to refuse to see any vendors at all.
In the last chapter, I explained that usually, the wares of vendors have much less value to us than they do to the vendors themselves, so unless there is a specific reason for a meeting, we are usually not all that motivated to use our time speculatively. We put up barriers to guard our ability to meet our internal objectives, because however much we might like to see new and interesting things, doing too much of it will get us fired.
So difficult can it be to get a hearing at the beginning of a relationship that vendors have resorted to a number of tricks that usually start things out on the wrong foot. Lets examine a few of these here.
Going to the Boss
One of the most effective ways to get a meeting with anyone in an organisation is to get to the decision-maker’s boss.
On the buy-side, we hate this passionately, and here is the reason. By seeing our bosses, you have essentially forced us to agree to meeting with you whether we have the time or not. We have to meet with you, because we must be in a position to report back to our bosses if they ask us whatever happened. And, of course, because the referral came top down, we are scared that if we don’t meet with you, you will go back to our bosses and complain.
It is even worse when an Account Director has somehow managed to extract some kind of agreement to do something from the boss.
The fact is most bosses don’t have the time to be across all the details of whatever the decision-maker is trying to achieve. Neither will they be aware of whatever else is presently going on that might be affected by whatever agreements the Account Director has managed to extract.
This puts the buy-side in a very invidious position. On the one hand, they want to support whatever calls their bosses have made, but on the other, they have to be able to achieve their goals by pursuing whatever direction of travel they’ve already invested in.
By extracting high level agreements, what you’ve essentially done is create an adversarial situation internally: you’ve made it likely the decision-maker will have to say “no” to their boss.
As you can imagine, this makes the buy-side nervous at best, and openly angry at worst. Not exactly a firm footing with which to start a relationship.
I was once in a situation where a vendor wrote a letter to my chief executive complaining that he’d had no success getting any meetings with any decision makers in our organisation. In this letter, he suggested that we “didn’t get it” and that we were “missing out on huge economic benefits”, and that the approach we were presently following was “just plain wrong”.
Faced with such a letter, what is a CEO to do? Naturally, the letter was immediately referred to us, and we were forced to explain - in detail - our reasons for pursuing the current direction of travel. We also had to agree to see the vendor, even though we expected the meeting to be a waste of time.
It turned out it was, of course. The product gave us capabilities we already had, and was, in fact, inferior. We explained this to our CEO, then blacklisted the vendor. Blacklisting, essentially means we’ll put up even bigger barriers to protect ourselves in the future, and the nett-nett is its unlikely you’ll ever get a meeting again.
This, by the way, is never something that happens on paper. We talk to each other, and the message gets around. No-one on the buy side is stupid enough to write down a blacklist, but we do have our own jungle-drums that work very well, thank you very much.
Posted at 06:52 AM in Vendors | Permalink | Comments (4) | TrackBack (0)
Tomorrow, I'm going to be giving a talk to a group of young people who have come to our organisation through our graduate programme. They are all very, very bright, and some of them are just about the most motivated to succeed I've seen in a while.
I love working with people at the start of their careers, and particularly this generation. The reason? They know and accept there are dinosaurs around, and they aren't scared of them.
I know when I was starting out, there were also dinosaurs. They had all this experience, all this knowledge, probably won in the "school of hard knocks". They were all senior, and you would never dream of questioning their determinations and decisions. If you did, there'd be consequences. I mean, what would you know about anything? Why would you be entitled to an opinion? Youngsters, you should listen and learn.
Well, that's over.
The dinosaurs today - and I hope I'm not turning into one myself - are hopelessly ill-equipped in many cases to deal with the way things are now. The problem is their years of experience are now a hindrance in a world where what's really important is freshness in absorbing concepts, ideas, and innovation. Things at which young generations have always excelled.
You can imagine the collective meltdown those words are likely to cause in the established IT community, of which I am a part. We're all in charge because of all those years of experience. How dare I suggest all those years are not that valuable?
But, for example, have a look at your IT organisation, and especially at your development processes. I bet you'll find they're gummed up with gates, and procedures, and evaluations and reviews. Everything takes ages, and the mantras will be "reuse" and "architecture" and "governance". These are the hallmarks of the dinosaur.
Why do I say that? Because they are mechanisms for controlling rampant spread of technology solutions in an age when doing big systems was expensive. It is still expensive, but only because of the artifacts that have been left behind when things actually were expensive. It is our control artifacts that are now making us expensive, not the problems we are asked to solve.
This new generation of tech managers we're growing know this. They sit there and sigh when we ask for "one more gate", knowing that the new world is completely throw away. "Just build it", they mutter under their breaths, and could, indeed, fire up their personal laptop and do it overnight probably if they were of a mind to do so.
Don't laugh. We had this group of students show up once and do a hack-day. In about 24 hours they'd accomplished about as much as we'd done with traditional methods in several months. Oh, of course, it wasn't "governed", and "reusable" and "consistent with our architecture". But is was throwaway. Throwaway is what you want when the cost of development is a reducing function.
And it is a reducing function. I am amazed at what young-people start-ups can accomplish with practically no money. They maybe get half a million dollars from an angel investor and a month or two later have a system that's actually really useful and which people are desperate to use.
They go into these ventures serially. They work until something is obviously not working, throw it away, and start again. It is no accident that many of the most successful tech entrepreneurs presently are pretty young. They're not dinosaurs.
Anyway, back to what I'm going to say to these young technology managers I'm going to speaking to tomorrow.
Firstly, I'm going to tell them to recognise there are dinosaurs around. I'm going to tell them their bark is worse than their bite and even if they get bitten, they have years to recover. But of course, the best won't get bitten, because they will be clever about how they get their messages across.
And I'm going to tell them to question everything that comes from dinosaurs. And that their inexperience with the old way of doing things is their best chance to make a huge difference now.
Posted at 06:33 AM in Architecture, People, People & Management, Trends | Permalink | Comments (24) | TrackBack (0)