Mary Poppins was remarkably prophetic when she sang "a spoonful of sugar helps the medicine go down" to her young charges. In so doing, she signalled the forecoming of a generational shift in attitudes to work.
Our rollout of Innovation Market has focussed our attention on this shift, since its growing success seems to be a result of blurring work and play.
Innovation Market is workatainment, rather than something you are forced to do to earn a living.
In our Innovation Market, you buy and sell stocks in ideas. If you get into an idea early enough, with any luck by the time it goes live, you'll have made a bit of a profit in Bank Beanz. Bank Beanz are the virtual currency we created internally, and we pay people in Beanz for participation in the market. They earn a few Beanz for handing over their ideas, but can only make decent profits by working on the ideas, or by speculating in other people's ones.
The funny thing is, this is all quite like a game. Its fun to do, and although the actual cash amounts involved aren't very high, people are very, very competitive. We have this internal leaderboard, you see, and people would much rather be wealthy in Beanz (and therefore visible to everyone else) than cash out for the real money.
Anyway, when we started showing Innovation Market internally, one of the key questions we often got was "what if my staff play with Innovation Market all day instead of working?". The thing is, you see, Innovation Market is fun. We even have people using it from home.
But the fact that its fun doesn't detract from the main point: people are using a tool to improve our business. The fun is just a bonus.
Now, as you'll know if you've been reading here for a while, I am of the view that we have a generational change coming in our workforces. Those people born after 1980 – the Gen-Y people – are just about coming into positions where they are beginning their management careers. But Gen-Yers are as different to the people coming before them as the modern city-dweller is to the caveman.
When you have Gen-Y in charge, the fundamental attitude to the way work is conducted changes.
For a start, Gen-Yers works because they choose to. They work on things because they are interested in, not because they are directed to do so. There's pretty much no regard for what management says or does. And when management does provide robust direction, they go out of their way to look as if they are complying whilst behind the scenes doing what they were going to do the first place.
The fact of the matter is that Gen-Yers have long enough to recover from any minor career mis-steps that the downside of not doing as they please is pretty insignificant.
Now, in such an environment, the hard slog up the career ladder hardly seems such a meaningful activity. Only things that are interesting get done well. Workatainment, by definition, is interesting and fun.
So we face this generational change in our workforces, and workatainment is one way of getting good outcomes from the new talent.
It follows from the argument I've just outlined that the more entertaining you make your work environment, the more likely you are to get those key people that can make a difference. In fact, I wouldn't be surprised to see a time coming when all the new young guns don't even care so much about the money, so long as they are having a good time.
In any event, Gen-Y hasn't had the time to learn to rely on a big income.
My point, in the end, is this. Gen-Y is going to make work fun, or choose not to work in a particular organisation. We, as the current generation of managers, have a choice: either harness this new work ethic, or see the best people slip away to more enlightened organisations. One way to do so is, as Mary Poppins rightly said, put the sugar in the medicine.
The sugar is workatainment, and Mary, were she around today, would hardly have had to use her clever magic to get the best people to work for her.
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